Campaigns and ideation created at and for Freddie Mac.

A man looking up at a large, stylized mountain made of orange textured paper with jagged peaks. A green arrow points downward from the top of the mountain.
A collage with a green background, featuring two black and white trees, a person sitting on the ground, and a white triangular shape with a small green arrow pointing upward.
A graphic of three people, two seated and one standing, on a dark blue surface with a white border, pointing upward with a green arrow above them, against a textured white wall background.
A promotional image for CreditSmart showing a woman with a child on her back. The text reads: "Know money. Know credit. Know where to start." A yellow button says "Learn for Free" at the bottom left, with the Freddie Mac CreditSmart logo and branding
Advertisement for Freddie Mac CreditSmart with text about knowing money, credit, and starting points, and a yellow button that says 'Learn for Free'.
Banner for Freddie Mac CreditSmart featuring a smiling woman with a child on her back and a young girl in the background. The text promotes financial literacy with the message: "Know money. Know credit. Know where to start." and a button that says "L
Advertisement for Freddie Mac CreditSmart with the message, "Know money. Know credit. Know where to start," and a yellow button saying "Learn for Free." It features a woman with short, bleached hair smiling, and a child with curly hair on her back, i
A logo for Freddie Mac CreditSmart with a yellow button labeled 'Learn for Free.' The background includes a photo of two young men, one smiling and lying down, and the other leaning over him. The text reads, 'Know savings. Know wealth building. Know
Advertisement for CreditSmart by Freddie Mac with text: 'Know savings. Know wealth building. Know where to start.' and a yellow button labeled 'Learn for Free'.
A man and a young boy lying on a couch, with the boy leaning over and hugging the man.
An advertisement for Freddie Mac CreditSmart, promoting savings, wealth building, and starting financially free, with a photo of a woman smiling while lying on a couch with a man.
A promotional image for Freddie Mac CreditSmart showing two young men, one with glasses, touching and leaning on each other on a sofa in a cozy home setting.
A young woman relaxing on a couch with headphones, eyes closed, wearing an orange top, in a cozy living room setting.
A young man with a yellow jacket and backpack looking at his phone, smiling, standing outdoors at night.
A family looking out a window, with a woman and a child in her arms, and a man standing next to her, all facing the window.
A family looking out a window together with sunlight shining through.
A man sitting on a gray couch in a cozy home, holding a beige mug in one hand and a smartphone in the other, smiling while looking at his phone, with a colorful graphic overlay that says 'Know money.' in bold black text on a green background.
A woman with long dreadlocks raising her arms in front of a dark cityscape at night, with a bright street lamp overhead. The image has colored blocks overlaid with the text 'Know progress.'
A man sitting on a beige couch, using a laptop, with a blue overlay in the center containing the text 'Freddie Mac CreditSmart® Know where to start.'
A man sitting on a couch with a laptop and papers in a warm, dimly lit room. The image has a green section with the text 'Know where to start' and branding for Freddie Mac CreditSmart.
A young woman is reclining on a sofa with her eyes closed, wearing headphones and an orange sleeveless top, appearing relaxed and enjoying music.
A young man wearing a yellow jacket and gray sweater, smiling while looking at his phone on a city street at night.
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